TELUS Brand Analysis

History        The creation of this telecommunication giant started when the province of Alberta created a holding company called TELUS Communications in 1990 as a part of the privatization of the Alberta Government Telephones Commission. From 1995 to 1999 TELUS acquired Edmonton Telephones and merged with British Columbia Telephone Company. The company then took the name TELUS…

Public Relations In-Class Mock Disaster

News Release Contact: Amie Bronson                                                                                                   FOR IMMEDIATE RELEASE Email: (PRemployeeEmailhere)                                                                                      11 a.m., November 21, 2013   MASSIVE RECALL AFTER E-COLI DISCOVERY…

Case Study: Dove

Company profile About  Founded in 1957, Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care. Dove is manufactured by Unilever and is sold in nearly 100 countries around the world (Dove, 2013c). Competitors for Dove include, L’Oreal; the world’s largest beauty product company and Avon…

Corporate Profile

In 1984 a small group of local residents formed The Stirling Performing Arts Committee.  Its founding members Marion & Bert Bastedo, Dave & Ruth Potts, Peggy Faulkner, Bob & Jean Hatton and John Lowery protested to preserve an old movie theatre. The theatre ran from 1936 to the late 1950’s. Movie showings had become less…

TED Weekends examines capitalism and charity

Originally posted on TED Blog:
Dan Pallotta spoke at TED2013. Photo: James Duncan Davidson. Capitalism and charity. A seemingly paradoxical combination. But could running charities like businesses foster the innovation and problem-solving needed to address the most pressing issues of our time? In his talk at TED2013, The way we think about charity is dead wrong,…